History of SEO

                  SEO (SEARCH ENGINE OPTIMIZATION)

                                             

SEO is a marketing that focus on developing bussiness. seo helps to improve ranking,enquiry,traffic and  increase awareness in search engine. seo helps to list the website in the search engine.

                                                     

                                           There are 3 process that works background the search engine

• CRAWLING
• CATCHING
• INDEXING

                                    CRAWLING

• The first step that to scan and identify the page                     

                                                        CATCHING

• The second process that snapshot the page and save in database

                                                         INDEXING

• The snapshot that indexed to the users

These 3 process are all controlled by the google algorithms

                       SEO has two main editting work

• ON PAGE = modification of page in online

• OFF PAGE= modification of page in offline             

                                   POGOSTICKING

The process of decressing the top position site into low postioning while a user click that page and exit qiuckly . this will degrade the site in to low position in search result

                                               

GOOGLE ALGORITHM UPDATION HELPS TO REMOVE LOW QUALITY PAGES

                                  NICHE (content specification)

The process of  focusing a key word or a content that specify more in that web page while comparing it with the same content web pages of other users. and the more specific content page will be listed in top position.

THERE ARE TWO TYPES OF SEO METHODS

                       1.BLACK HAT= unethical practice

                       2.WHITE HAT=  ethical practise

KEYWORD STUFFING : one of the blackhat practice to list keywords in the page that the viewers cant see through their naked eyes

LINK SPECIFIC : The method of giving somany links in the same webpage to have the top position in listing or ranking

   

                                                PAGE RANK 

Introduced by google that give a rank to the website to the top postion ranking.

toprank is 10. in 2013 dec 6 last page rank published

                                             PASSING JUICE

The process giving a low company link to high company website for their bussiness. it will help for the low company to improve their bussiness

 rel="nofollow"  comment  is used to prevent passing equity

GOOGLE has introduced some important updates....

 PANDA UPDATION (farmer updation)

 

major algorithm that affect 12% of search engine.content spamming is related to panda updation

*CONTENT DUPLICATION= it is a way of copying and pasting a content from other site

*CONTENT LOW QUALITY=it is way that panda catch the low quality contents in the page

*CONTENT PLAGIARISM= practice of taking someone works and idea

                                      PANDA UPDATION 4 - (MAY 19,2014)

last panda update that google used.it includes both algorithm and data refresh.7.5% effects for english language queries. after panda updation google brings other important updation called PENGUINE updation

                                                 PENGUINE UPDATION

This updation is used for linkspamming

*link exchange = The exchange of link from X to Y and from Y to X.this will caught by penguine

*comment spamming= simply putting link in the comment space

*wiki spamming= The link giving in  wikipedia page to come to the user page

*link bots = Automatically cultivate the link(link farming)

                                             PAYDAY LOAN UPDATION

 The updation that removing the content that not match the content in the page

                                                             EMD UPDATION

 Exact Match Domain. creating more than one site to create more links with having same keywords for all sites. while doing this practice there will not do any update for that sites so it will be removed by this updation

                                             HUMMING BIRD UPDATION

Its a process of searching deeply.it has the knowledge of getting the deep result and it is aslo called as cemantic serach results. After humming bird updation there comes its advanced version update

 
  

    RANKBRAIN UPDATION

Google automatically get what we type in search bar and display the correct result.we can use different

                                                      PIGEON UPDATION

This is based on our location .when we search for an item google will locate first our location and give result from our location. for example if we search a vegetarian hotel google will show the result of our own location vegetarian hotels first

  MOBILEGEDDON UPDATION

The mobile friendly updation. this updation top ranking for the mobile friendly result.how because now we people commonly used mobile for searching.so while searching any result it should also comes in mobile view.it will fits in our mobilescreen otherwise those without mobile friendly sites all removed by this updation 

            Midhun