On page optimization tips

                         SEO OPTIMIZATION PROCESS

Here we can discusss about the optimization techiniques of seo. there are two factors that plays in seo. They are Onpage optimization and Off page optimization. here we are discuss about the onpage optimization tips

ONPAGE OPTIMIZATION

There are some optimisation process for seo. they are.

• Page Titles. page titles are one of the most important SEO factors    on your site.
• Meta Descriptions.it is a 160 characterr snippet that summarize page content
•  Meta Tags. snippets of text that describe a page's content
•  URL Structure.
•  Body Tags are (H1, H2, H3, H4, etc)
•  Keyword Density
• Image SEO.
• Internal Linking.

There are  also some tricks to improve our webpage more beautiful. for that we can use wordpress and for impresssing users we can look some tips

• Ensures readers coming from search engine spend a lot of time on your site. 
• If you are writing long content, it will be not so readable by a user.so try to make short and        make our focusing keyword in bold
• Use subheadings to make attractive to the users

There we can discuss about how to create attractive blog

                                                BLOG POST TITLE

Most important page factor that helps for listing of our blog. make sure to place focusing keyword beginning of the title tag and we should limit title characters up to 64-characters.

                                                            HEADING TAGS

We can use H1,H2,H3,H4, heading tags for highlight various characters.our title tag used H1 tag in wordpress. so we don't use H1 in our blog body  section.and also don't us H2,H3, somany time. it will be a bad practice.

                                           

                                                   KEYWORD DENSITY

we can use our keyword once in a first paragraph and in last paragraph,make bold,italic,underline characters to highlight our important keywords.

TIPS FOR CONTENT OPTIMIZATION

• The focusing keyword must be insert before a dot"." or a comma","
• The keyword will be in grey colour will be optimized by google easily

         

         META TAG

The text we see as a small description about the page content under out title tag.this piece of sentence is SNIPPET.

                                       

                                                  IMAGE OPTIMIZATION

Its a way of helping lot of driving traffic from image search. we can add 1 or more pics in our blog while giving the targeted keyword as the image name  alt text etc.insertion of Keyword in alt text in image and image title helps  to make our blog post more focus and targeted. we can add small or medium or large images in our blog. That will all helps the user to spend more time in our blog

                                     CONTENT LINK OPTIMIZATION

we can make link out to related blog posts from our blog to send additional page rank and traffic to them. Interlinking blogspot will help our blog readers spend more time on our blog. we can use anchor text for that . anchor text is the portion of                                                                                     text field that have link. 

                        AUTHORSHIP OPTIMIZAATION

It is process of identifying the publisher to the users and they can view the author profile through  social medias like google+, twitter, etc.

  




                               CTR (click through rate)

CTR is important to out account why because it will help to improve our page quality score. The ratio of the users who clicks on a specific link for a number of times to view the our page is called CTR.

                                                         

SOME OTHER TIPS FOR U.

• Try to use Keyword in Post Title at beginning
• Use Meta title in less than 65 character
• Use Meta description in less than 150 characters
• Make sure to have social sharing buttons at the end of post or floating social sharing buttons
• At the end of blog post, ask users to take action.

         I have already published a page about  History of SEO                                                                                                                       Midhun

History of SEO

                  SEO (SEARCH ENGINE OPTIMIZATION)

                                             

SEO is a marketing that focus on developing bussiness. seo helps to improve ranking,enquiry,traffic and  increase awareness in search engine. seo helps to list the website in the search engine.

                                                     

                                           There are 3 process that works background the search engine

• CRAWLING
• CATCHING
• INDEXING

                                    CRAWLING

• The first step that to scan and identify the page                     

                                                        CATCHING

• The second process that snapshot the page and save in database

                                                         INDEXING

• The snapshot that indexed to the users

These 3 process are all controlled by the google algorithms

                       SEO has two main editting work

• ON PAGE = modification of page in online

• OFF PAGE= modification of page in offline             

                                   POGOSTICKING

The process of decressing the top position site into low postioning while a user click that page and exit qiuckly . this will degrade the site in to low position in search result

                                               

GOOGLE ALGORITHM UPDATION HELPS TO REMOVE LOW QUALITY PAGES

                                  NICHE (content specification)

The process of  focusing a key word or a content that specify more in that web page while comparing it with the same content web pages of other users. and the more specific content page will be listed in top position.

THERE ARE TWO TYPES OF SEO METHODS

                       1.BLACK HAT= unethical practice

                       2.WHITE HAT=  ethical practise

KEYWORD STUFFING : one of the blackhat practice to list keywords in the page that the viewers cant see through their naked eyes

LINK SPECIFIC : The method of giving somany links in the same webpage to have the top position in listing or ranking

   

                                                PAGE RANK 

Introduced by google that give a rank to the website to the top postion ranking.

toprank is 10. in 2013 dec 6 last page rank published

                                             PASSING JUICE

The process giving a low company link to high company website for their bussiness. it will help for the low company to improve their bussiness

 rel="nofollow"  comment  is used to prevent passing equity

GOOGLE has introduced some important updates....

 PANDA UPDATION (farmer updation)

 

major algorithm that affect 12% of search engine.content spamming is related to panda updation

*CONTENT DUPLICATION= it is a way of copying and pasting a content from other site

*CONTENT LOW QUALITY=it is way that panda catch the low quality contents in the page

*CONTENT PLAGIARISM= practice of taking someone works and idea

                                      PANDA UPDATION 4 - (MAY 19,2014)

last panda update that google used.it includes both algorithm and data refresh.7.5% effects for english language queries. after panda updation google brings other important updation called PENGUINE updation

                                                 PENGUINE UPDATION

This updation is used for linkspamming

*link exchange = The exchange of link from X to Y and from Y to X.this will caught by penguine

*comment spamming= simply putting link in the comment space

*wiki spamming= The link giving in  wikipedia page to come to the user page

*link bots = Automatically cultivate the link(link farming)

                                             PAYDAY LOAN UPDATION

 The updation that removing the content that not match the content in the page

                                                             EMD UPDATION

 Exact Match Domain. creating more than one site to create more links with having same keywords for all sites. while doing this practice there will not do any update for that sites so it will be removed by this updation

                                             HUMMING BIRD UPDATION

Its a process of searching deeply.it has the knowledge of getting the deep result and it is aslo called as cemantic serach results. After humming bird updation there comes its advanced version update

 
  

    RANKBRAIN UPDATION

Google automatically get what we type in search bar and display the correct result.we can use different

                                                      PIGEON UPDATION

This is based on our location .when we search for an item google will locate first our location and give result from our location. for example if we search a vegetarian hotel google will show the result of our own location vegetarian hotels first

  MOBILEGEDDON UPDATION

The mobile friendly updation. this updation top ranking for the mobile friendly result.how because now we people commonly used mobile for searching.so while searching any result it should also comes in mobile view.it will fits in our mobilescreen otherwise those without mobile friendly sites all removed by this updation 

            Midhun